At Matcha Ichira, we believe matcha is more than just a trend — it’s a centuries-old ritual that deserves respect and intention.

With the rising global demand for matcha, there is increasing pressure on traditional tea farms in Japan to meet fast-paced production needs. This can sometimes lead to compromises in quality, sustainability, and the well-being of small producers.

We invite our customers to enjoy matcha mindfully — not just for its benefits, but with awareness of where it comes from, how it's grown, and the hands behind it.

• 🌱 Conscious consumption: a little matcha goes a long way.
• 🧘 Daily rituals over overconsumption.
• 🍃 Supporting small, sustainable farms with ethical sourcing practices.

Thank you for choosing to sip with care — and for helping preserve the heritage and future of matcha, one cup at a time.

We encourage you to reuse or repurpose your can — for tea, spices, or anything you like. Every small choice matters in building a more sustainable world.